For the last 4 years or so, Emma and I have made it our custom to end off Gunn Report Presentations (at Festivals or other industry Forums or Agency or Client conferences) with a selection of rapid fire mini-cases.
These establish business results for a succession of the most famous campaigns of the moment from anywhere in the world. Their purpose is to provide evidence that virtually all of the work that our industry admires and applauds and awards the most is also highly successful in doing its job in the marketplace.
These mini-case features have come to be known as 'Bullets from Gunn'. This name was coined by Matias Palm-Jensen, co-founder of the renowned Swedish digital Agency, Farfar (top 4 in The Gunn Report's Digital Agencies table for 4 years in a row). And since May this year, Matias has been Chief Innovation Officer, Europe at McCann Erickson.
Matias saw the mini-cases feature in our presentation at the Wave Festival in Rio de Janeiro in May 2008. Liked what he was seeing and thought it was a message that our industry needed. And was waiting on the Copacabana Palace terrace afterwards with a big smile (like the one in the photo), a brace of Caipirinhas and a name for what we're doing.