

Content
Bullets From Gunn: Over 100 mini-case histories from the 2007-2016 proving evidence that virtually all of the work our industry admires, applauds and awards the most is also highly successful in doing its job in the marketplace.
All Gunns Blazing Gallery: A unique showcase of the world’s most famous campaigns of the last ten years in the categories of integrated/innovative/titanium et al. The ideas, the entry videos, the stories. Stories that have already become an industry treasure.
Cases For Creativity: Those campaigns each year which achieve the Holy Grail – Cannes Gold, followed by Effie Gold. CFC12, 13, 14 and 15 will be added to every year hence.
Bent/Straight. A Recipe For Print: Four reels of print ads inspired by Jim Aitchison’s theory, put forward in his book “Cutting Edge Advertising”, of an elementary formula for creating powerful print - either a straight visual combined with a bent headline or a straight headline combined with a bent visual.
The 100 Best Commercials of the 20th Century: Curated by Donald Gunn, the reel features work nominated by creative and industry luminaries from around the world. Organised into 14 chapters the '100 Best' showcases great creative talent from all involved and demonstrates great client bravery.